Thames Valley Police have commissioned a brand new rap featuring a host of young, up-and-coming grime artists like Lola Coca, Styler, Sicx, Dimples, and Treasure in an attempt to send an anti-violence message to the youth of today, one year on from the London riots.
With hopes to engage with young people through targeted peer-to-peer communication, Thames Valley Police have been working with volunteers to release the thought-provoking rap single, ‘An Eye For An Eye.’
Chief Inspector Colin Seaton said: “During the riots that happened across the country last year, we had some pockets of disorder in the Thames Valley area, including some in High Wycombe. Since then, we have also had some serious, high profile crimes happen in the town, including a shooting where young people were involved.
“In order to prevent further escalation, we decided we needed to do everything possible to really engage with the young people in our community. “We are working closely with our partners, including the local authority and local schools, to educate and inform both young people and relevant adults. We also wanted to communicate with any potential gang members directly through this rap video.”
He continued: “Five rappers and two producers, who all volunteered their time for free, used their skills and expertise to help us portray our thoughts and messages. A police instigated rap perhaps isn’t the most attractive proposition for a young person so until now we have let it circulate locally online, through social media channels and by word-of-mouth.
“The music video aims to encourage people to think about their actions and understand the consequences of their behaviour before it is too late. Any money raised from downloads will be going towards the Ben Kinsella knife crime charity and local community projects.”
‘An Eye for an Eye’ is available to download from iTunes and Amazon now and the video can be found on YouTube - you can check it out below.